Microsoft has unveiled a new logo after 25 years since its last iteration. The new logo is set in Segoe and features four squares.
The Microsoft logo which has been used which follows the simplicity of the Windows logo (see below). “The symbol’s squares of color are intended to express the company’s diverse portfolio of products” said Jeff Hansen a Manager for Brand Strategy at Microsoft on the Microsoft blog.
The new logo comes as Microsoft prepares for the updated releases of its most profitable consumer products, including Windows 8, Windows Phone 8, Xbox services and Office with an updated design language, Metro. “This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning” said Hansen.